The British and Irish Lions rugby team has announced DHL Express as the official tour logistics partner – marking 20 years together.
The 2025 Qatar Airways Lions Men’s Series will be the 20th anniversary of DHL being a proud partner of the Lions, delivering seamless logistics solutions to ensure the team can focus on what they do best. As with the 2021 Series in South Africa, the players in Australia will sport the DHL logo on the back of their Lions jerseys – highlighting that DHL is the team behind the team.
John Pearson, CEO DHL Express said: “Twenty years of delivering The British & Irish Lions is a huge achievement and privilege – one which we do not take lightly. Rugby plays a key role in our extensive sponsorship portfolio, and over the years of ‘delivering rugby to the world’, our brand has become synonymous with rugby on a global level, with longstanding partnerships with the likes of Harlequins, Munster, DHL Super Rugby Pacific and European Professional Club Rugby Champions Cup and Challenge Cup.
“The sport of rugby represents key values that resonate strongly with our own DHL brand values. For this reason, I am delighted to be continuing our partnership with The Lions – further affirming our commitment to rugby and to keeping the world connected and we look forward to engaging with the fans along the way.”
As a key partner of the Lions since 2005 DHL will support both in Ireland and on Tour during next year’s Series.
Ben Calveley, CEO of The British and Irish Lions said: “To have DHL as our trusted team behind the team for 20 years now shows just how crucial their support is to The British & Irish Lions. Getting all of the details right off the pitch, like ensuring the safe delivery of our kit and equipment, gives the Lions the best possible chance of success on the field of play. So we are delighted to be working alongside DHL again as our Official Logistics Partner as we head to Australia in 2025 – following our first ever home game on Irish soil in Dublin next June.”
In 2025 the Lions will bring together the best players from England, Ireland, Scotland and Wales for a Tour of Australia from June 28 to August 2, including three highly-anticipated Test matches against The Wallabies.
As Official Logistics Partner, DHL will provide specialised and tailored logistics solutions for the team – delivering around 8 tonnes of equipment, ranging from scrum machines, and training gear to medical equipment. From coaches, support staff and management, to DHL employees and fans, they all play a key part in the team behind the team.
The DHL logo will appear on the back of the Lions Player Jersey, which will be available to buy in Spring 2025. This slim-fit design will be identical to what the players will wear on the field, with the looser-fitting supporter replica jersey available now. The premium Canterbury jersey will feature the full range of tour sponsors that will be worn on the field – Howden, DHL and the Qatar Airways Series mark.
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