Global meal kit company HelloFresh is on a mission to change how people eat. Driven by the rising appeal of meal kits, the company needed a new production facility to support its rapid UK growth.
HelloFresh helps consumers to cook home-made, healthy meals with no preparation, shopping or hassle, using fresh, sustainably-sourced ingredients, produced, packed and delivered directly to their doorsteps. Driven by its rapid growth, the meal kit company needed a new production facility to meet the needs of its expanding customer base.
The business needed a facility in a prime location, able to provide fast, efficient access to consumers. In line with HelloFresh’s commitment to the highest quality fresh produce, the facility needed to provide frozen, chilled and ambient storage capacity and highly flexible warehouse space to suit its production and packing methods. HelloFresh is passionate about sustainability – the new facility had to align with business aims to mitigate the environmental impact of its growth.
The Beehive
Goodman worked closely with HelloFresh to deliver its newest production and distribution centre in Nuneaton, named the ‘Beehive’ by the employees. The second of HelloFresh’s UK facilities, The Beehive covers 230,384 sq ft of prime distribution and logistics space – roughly the size of three football pitches.
Strategic location
The Beehive’s excellent connectivity, which places 58.5 million consumers within a four-hour drivetime, means it is ideally suited to national fulfilment and fresh food delivery. Nuneaton’s strategic Midlands location, situated two miles from J3 of the M6 and close to Bermuda Park railway station, is also surrounded by ample local talent – 880 jobs were created at there.
“For us, it was how to scale operationally to feed the nation and support our customers, that was our biggest challenge,” said Laurent Guillemain, UK CEO, HelloFresh.
Focus on sustainability
The Beehive is a highly sustainable facility, boasting a five-star sustainability rating. The warehouse uses 100 per cent green energy, alongside a rainwater harvesting system, solar panels for heating water and infrastructure for electric vehicle charging. Goodman recently installed a 606kWp solar system to provide additional clean energy. Not only is the facility sustainable, but its location has enabled HelloFresh to reduce the distance travelled to deliver goods and reduce carbon emissions in line with its sustainability goals.
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HelloFresh Strengthens UK Supply Chain with New Nuneaton Production Facility
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