From 8th to 10th October 2024, Hyster dealers and customers from across Europe, the Middle East, and Africa (EMEA) gathered at the Hyster test centre in Weeze, Germany, for Impact Live – a three-day event demonstrating how Hyster is ‘Powering Your Possibilities’ with equipment, solutions, and support to overcome challenges in tough industries.
Attendees had a special opportunity to experience a wide range of dependable Hyster equipment and learn how it supports the specific needs of different industry applications, such as those in ports and terminals, the paper supply chain, and heavy industries such as wood, steel, and construction. It also presented an ideal forum for dealers and customers to have conversations with Hyster experts on how to scale available solutions to their unique handling requirements.
Innovative Lithium-Ion Solutions Previewed
A highlight of Impact Live 2024 was the preview of lithium-ion battery-powered trucks, emphasising the company’s commitment to delivering Clean Power that Means Business. For example, attendees had a chance to get up close with the Hyster® J10-18XD electric lift truck series, engineered for ICE-like performance in heavy-duty applications and lifts up to 18 tonnes.
“At Hyster, we are committed to helping operations overcome their most demanding challenges, with an appreciation that sustainability is of ever-increasing importance to many businesses across EMEA,” says Robert O’Donoghue, Vice President of Marketing EMEA, at Hyster. “This event was a great opportunity to showcase how matching the right clean power solution, with the right application, means there is no need to compromise on performance or productivity.”
With a focus on power, exclusive event sponsor EnerSys also presented its range of energy storage solutions for the range of Hyster equipment and showcased the benefits of its NexSys Thin Plate Pure Lead (TPPL) battery technology for demanding materials handling operations.
Heavy-Duty Demonstrations
The event also featured live demonstrations of some of the most powerful Hyster equipment, including Reach Stackers and empty container handlers. These not only showed their robust capabilities in ports and terminals, but addressed how Hyster trucks can tackle specific challenges, from shrinking margins to digitalisation and how the lowest Total Cost of Ownership can be achieved.
In the heavy industry themed zone, attendees got to see a direct comparison between a 12-tonne Hyster ICE truck and its electric counterpart being driven and operated side by side.
Visitors also saw the positive impact of up-to-date Hyster solutions from operator assistance systems to telematics and fleet management. Moreover, Impact Live provided an ideal platform for those using or specifying lift trucks to engage with Hyster and dealer experts to discover solutions that address the unique operational challenges of their businesses.
“Strength and durability are what Hyster is known for, but Impact Live was about more than just showcasing our tough trucks,” says Robert. “By bringing together hundreds of people from both dealers and customers, we had a great opportunity to learn and collaborate, and that enables us to deliver the application-specific solutions that ultimately help businesses succeed.”
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