Fifth Red Dot for Mitsubishi Forklift Trucks

The EDiA XL electric counterbalance from Mitsubishi Forklift Trucks has picked up its second honour in recent months after being named winner of a Red Dot design award for 2023.

This latest accolade means the entire current EDiA range: the 1.4–2.0-tonne EDiA EM, the 2.5–3.5-tonne EDiA EX, and the 4.0–5.5-tonne EDiA XL, have all been granted use of the famous Red Dot. A much sought-after mark, it has become an internationally recognised symbol of outstanding design over its 60+ year history, signifying excellence in aesthetics, functionality, or innovation.
A truly next-generation forklift, EDiA XL is a step forward for what is possible with electric trucks, offering performance and productivity beyond IC engine models thanks to cutting-edge developments such as AutoBoost and Adaptive Lit Control, combined with the green, efficient benefits of electricity. The Red Dot jury was highly impressed by EDiA XL’s clean and modern design and outstanding ergonomics, creating an incredibly driver-focused truck.

In fact, ergonomics has been a key feature of all the EDiA wins, highlighting Mitsubishi Forklift Truck’s commitment to ensuring operators always remain at their most comfortable, even through the longest shifts.

EDiA EX was a winner in 2015 thanks to its pioneering features, such as the Sensitive Drive System, excellent all-round visibility, and fluid, intuitive operation. 360-degree steering on the EDiA EM and its outstanding adaptation to different loads and driving conditions impressed the jury in 2019 when it gained a Red Dot of its own. And this addition to EDiA XL’s growing trophy cabinet follows October’s win at the UK Material Handling awards where it took home the title in the Environment category thanks to a blend of unique technology, class-leading performance, and quiet, emission-free operation.

Mitsubishi Forklift Trucks is a brand of Mitsubishi Logisnext Co. Ltd. (ML) who design, manufacture, sell and distribute a comprehensive range of high-quality, innovative warehouse equipment, IC/ electric counterbalance forklifts and AGV solutions. With 11,000 employees and total sales of around £2,777 million GBP (As of March 2022), ML is the world’s fourth-largest industrial truck manufacturer.

The equipment supplied for European materials handling solutions in logistics and warehousing are designed and produced at the group’s production facilities in Sweden, Spain, Finland, China and Japan. Consequently, our spread of customers are involved in storage and distribution warehousing (Raw material and finished goods) as well as manufacturing with interests that include the production of food & beverages, pharmaceuticals, consumer goods, metal & automotive and the building industry.

The post Fifth Red Dot for Mitsubishi Forklift Trucks appeared first on Logistics Business® Magazine.