With Habeko GmbH & Co. KG, forklift manufacturer Clark Europe has brought a new sales partner on board for Baden-Württemberg. The experienced materials handling vehicles specialist, based in Weissach im Tal in the Rems-Murr district, is taking over the sales and service of Clark materials handling vehicles in the greater Stuttgart area.
“We are delighted to have found in Habeko a partner with sound know-how in the materials handling vehicles business who will provide competent and comprehensive support to our customers in the Stuttgart region,” says Rolf Eiten, President & CEO, Clark Europe. “With this strategic partnership, we have expanded our sales network in the south of Germany even further.”
Habeko can look back on almost 40 years of company history. In 1983, Peter Hail and his wife Marlies founded Etex GmbH. The company’s core business was the trade in automotive and commercial vehicle spare parts and their export to the Near and Middle East. Due to increasingly difficult political and economic conditions in these regions, the two company founders sought new business fields in Germany. This entrepreneurial reorganisation resulted in Habeko GmbH in 1987.
Initially, the focus of the new company was on the trade in wheels and castors for industrial trucks as well as for vehicles used for internal transport. In the course of time, the areas of storage and operating equipment, transport equipment, pulling aids, mini-lifts and materials handling vehicles were added as new business areas. In 2008, Dipl. Ing. (FH) Dirk Hail, son of the company founders, took over the management of the 100% owner-managed family business as managing partner. Today, Habeko employs a total of 10 people in administration, sales, service and spare parts.
“We are also looking forward to working with Clark, a manufacturer whose name stands for robustness and solid technology in the materials handling vehicles sector,” says Dipl. Ing. (FH) Dirk Hail about the partnership with Clark Europe. “Clark products are an ideal fit for Habeko and our customer base. We see ourselves excellently positioned for the future, so we are approaching the new task and challenge with great enthusiasm.”